Where to Place Your Banner Ad

When you put time and money into having a banner ad created, you want it to be effective and drive potential customers to your site. Part of a successful ad is where you decide to place it. You must choose wisely based on several factors. When deciding where to place your banner advertising, you want to look at the following:

Content of the Site

When you decide to run a custom web banner, you want to aim to get your ad placed on a web site that has content similar to what you are selling. For instance, if you are selling an arthritis medication, then you want to get your ad placed on a site dealing with health care, health concerns or arthritis. The more the content is related to your ad, the better.

Site Statistics

We talked about this in an earlier post, but you want to check out the statistics of the web site you are thinking about placing your banner ad on. Good statistics to know are the CPM, CTR and the traffic of that particular web site.

Location on the Actual Web Page

Generally banner ad advertising is the most effective when it is placed at the top of the web page. Aim to get your ad placed near the top, or as the top ad on the page.

Other Banner Ads on the Web Page

Finally, when looking at web sites to run your banner ad advertising, you want to look for web sites that don't have a lot of other ads. Think about it, when you are reading through a site and it is covered in ads, does it make you want to read each ad and click on one? No. So why would you want your ad to get caught in the jumble? Ideally, you want your banner ad to be the only one on a particular page.

Jane Stone is an online marketing expert and has consulted multiple small businesses on building effective internet campaigns. She currently heads marketing for http://www.pointbanner.com an online banner design service.

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