More on KEYWORDS...

Today we are going to talk some more about keywords. This is a very interesting subject and one that we will all have to get to grips with. Keywords let the search engine know what topics are relevant to your site.

Try to be as specific as possible, and avoid overly broad keywords. The description provides an explanation of the content on your website. The description is often shown under the title of your website when it is listed on search engine results. Try to write the best description possible, since you are competing against all the other search engine results that the user sees!

"SEO" is the latest buzzword in marketing. It stands for "Search Engine Optimization" and focuses on getting more hits to your site through search engine result click. We all need visitors to our sites but the way we go about it is important and crucial to our success. SEO is the process of increasing the amount of visitors to a site by designing the site content so that the site ranks high in the search results of a search engine.

An easy way to improve your site's ranking on the search engines is to write a good title that will catch the eyes of your prospects.

Obviously the higher a Web Site ranks in the results of a search the greater the chance that a user will visit the site. People are basically lazy and if it isn't there in front of them at the touch of a click they will not search.

It is crucial where a site ranks when a web search is being carried out and important as WE NEED more traffic to be directed to our sites. The SEO helps to make sure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.

As we have already said spiders are at work. When we type in a word or phrase the search engine will send out a spider to fetch as many documents as it can find. However more needs to be done with the information that has been searched and retrieved. Another program called an indexer reads these documents and makes an index based on the words each document contains.

To us this is all very clever and we have since learned that search engines have a unique algorithm...whats that we hear you say algebra or what... so next time we write we will talk more about indexers and algorithms that is if I can understand it....